Immersive leisure brand Activate is set to open three new London venues next month, building on the success of its first UK site at the O2 in London’s Docklands.

New locations on Oxford Street, Vauxhall’s Albert Embankment and Westfield White City will all offer Activate’s signature mix of physical challenges and video-game-inspired play. 

Oxford Street will open on 6 December, spanning more than 11,000sq ft. Vauxhall will follow on 13 December with just under 10,000sq ft, and Westfield White City will launch on 20 December, offering 8,000sq ft of gameplay.

“London has embraced Activate like nowhere else,” commented Rich Beese, co-founder of We Do Play. “Our O2 venue has become the most popular Activate in the world and the demand for new experiences has been incredible. Opening in three iconic London locations before Christmas marks a major milestone in our mission to make immersive, active fun part of everyday social life.”

Founded in Canada in 2017, Activate has grown to 60 locations across Canada, the United States and Dubai. Its UK rollout is being led by We Do Play, the operator behind Flip Out, Putt Putt Social and Boom Battle Bar.