For Andrew Ludlow EAG ’26 is about continuing the momentum generated 12-months ago with a portfolio comprising fresh new innovations alongside proven market-leading solutions. Product highlights are likely to be FaceProtect, Boomerang’s fully integrated facial recognition solution; Jigsaw Lite, the cost-effective music and signage platform; Tik-Ex, the latest innovation in the Paystation range, and the Quantum portal and Click machine data management solutions.
Coinslot: This year is another crucial EAG, with innovation clearly at its core. What are you hoping to get from January’s expanded London show?
Andrew Ludlow: Innovation and investment sit at the very core of Boomerang’s strategy, so the focus of EAG aligns perfectly with our own values and vision.
Our expectations are largely based on a continuation of the momentum we experienced at EAG 2025, which was an extremely successful show for Boomerang. Fundamentally, EAG provides an opportunity to engage with both new and existing customers and a fantastic stage to demonstrate that Boomerang truly is a ‘one-stop shop’ for their business needs, with an integrated, end-to-end portfolio that delivers real value.
As a team we have our game-face on, and we are approaching EAG 2026 with a high level of confidence.
Coinslot: We expect another vast array of new launches at ExCeL. Can you give us an idea of what innovations you have planned for the London outing?
Andrew Ludlow: Visitors to Boomerang’s expanded stand will certainly not be disappointed. We will be presenting a comprehensive range comprising fresh new innovations alongside proven, market-leading solutions, all unified under our ‘one-stop shop’ umbrella.
With increasing emphasis on player protection, Boomerang continues to lead the way through our Smarthub self-exclusion platform. FaceProtect is a powerful addition that we have brought to market following a significant investment of both time and capital. We are already seeing strong demand across multiple sectors for what is an industry-leading solution.
Jigsaw Lite represents a cost-effective addition to our industry-leading Jigsaw entertainment platform. It is designed for customers seeking a lighter-weight solution and delivers high-quality background and AI-driven music selection, alongside remotely controllable advertising functionality.
We have delivered more than 40 mobile applications to the market and the Boomerang Loyalty App, powered by Engage, confirms our market position as the leading player in engagement, loyalty, and rewards. Our Multi Progressive Jackpots is an impactful and flexible promotional tool designed to drive engagement for retail gaming operators and Tik-Ex, the latest addition to our Paystation range, offers a smaller footprint without compromising on functionality. Features include card purchase, loyalty rewards, membership integration, ECM bingo tablet top-up integration, BUDD.e bingo top-ups, and an additional payment option via Link4Pay.
I have to say that this is probably the strongest range that I have ever taken to an industry exhibition and one that just screams innovation!
Coinslot: In terms of business development and new markets, what kind of conversations are you looking to have at EAG as you expand and evolve your portfolio?
Andrew Ludlow: I think Boomerang is already recognised for having what is an extensive and complementary product portfolio. We are genuinely unique in being a true end-to-end supplier, allowing partners to select precisely what works for their business. All solutions are designed to work seamlessly together, delivering cost-effective, engaging systems that drive tangible value.
Collaboration has always been fundamental to Boomerang’s success, and we remain open to embracing appropriate new opportunities in partnership with our stakeholder community. Product and service evolution is essential, as our customers’ needs and those of their customers continue to change.
We take great pride in working closely with our partners, listening carefully to their feedback and requirements. Those conversations are invaluable, and EAG provides the ideal forum to hold them, surrounded by the very best products from the best brands in the industry.
Coinslot: Investment and growth – what must the government and the Gambling Commission deliver to drive growth and incentivise investment in new technology and markets?
Andrew Ludlow: Boomerang remains fully committed to investment in our people, in training, in personal/professional development, and of course in our product portfolio. However, what the industry needs most is certainty.
Clear, stable frameworks around regulation and taxation are essential to long-term success, continued investment, and continued innovation. We have begun to see this in the government’s decision to hold the rate of MGD for land-based products and the planned removal of Bingo Duty in April 2026. These measures provide confidence and enable investment decisions to be made with a degree of certainty.
The same clarity is now required in relation to the bingo premises consultation, the proposals contained in the white paper which had widespread cross-party support, and gaming machine technical standards. It is vital that the government and the Commission deliver outcomes that are considered, appropriate, proportionate, and that are always evidence-based.
Quickfire round: Andrew Ludlow
What are your must-see products on show at EAG?
While we are proud of our entire portfolio, key highlights on the Boomerang stand include FaceProtect, our fully integrated facial recognition solution; Jigsaw Lite, our cost-effective music and signage platform; Tik-Ex, the latest innovation in our Paystation range; our newest loyalty and mobile application developments; and our Quantum portal and Click machine data management solutions.
Has the lack of clarity in the Review impacted your investment plans?
No. Investment and innovation are core pillars of Boomerang’s strategy, and that commitment remains unchanged.
What regulatory change will drive the business forward?
Change that is considered, appropriate, proportionate, and absolutely evidence based.
The innovators
Andrew Ludlow said……. “I have to say that this is probably the strongest range that I have ever taken to an industry exhibition and one that just screams innovation!..
