AW Hainsworth has named Andy Laycock as international sales manager for Cue Sports Fabrics, a new role intended to contribute to the brand’s global growth.

With more than 30 years of international sales and export experience in the textiles industry, Laycock will now seek to build the worldwide reputation of the high-performance cloth.

“Andy will be responsible for managing our customer relationships outside the UK, working with both long-standing partners and new contacts,” said a spokesperson. “He’ll be travelling extensively to meet customers face-to-face, ensuring they receive the personal service that Hainsworth is known for.”

“One of Andy’s first projects will be attending the Guangzhou International Billiards Exhibition (GBE) in Guangzhou, China. He’ll be joining our commercial director, Phil Atherton, and managing director, Amanda McLaren, to meet both existing and prospective customers in the region.”

Laycock joins Hansworth from Freudenberg Performance Materials Apparel, where he also worked as international sales manager and collaborated with numerous UK fashion brands and global manufacturers.

“I’m excited to join Hainsworth, an amazing business, and I’m looking forward to using my international sales experience to drive growth in the leisure division,” said Laycock.