The One Show presenter Alex Jones was the guest of honour at the official reopening of the new Unity Beach holiday park in Brean, following a multi-million-pound investment in new facilities.

Formerly owned by the House family, Unity Beach was purchased by former Butlin’s MD Dermot King and Cove UK MD Mark Seaton last year, and now offers an expanded range of entertainment options.

“Over the winter a £3m upgrade has been carried out, creating a new entertainment venue, a new pub, a new sports bar, upgraded menus and refreshed entertainment to complement the Splash Waterpark, Brean Play and Brean Leisure Park,” resort director Jonny Green told Burnham-On-Sea.com. “£30m of investment in the park is planned over the coming years.”

Jones officially cut the ribbon in an event attended by dozens of local residents and caravan owners, before being given a tour of the new Pavilion Theatre, Wonky Donkey pub and Unity Sports Cafe.

Reporting on the upgrades, Burnham-on-Sea.com said “the former gaming arcade has been given a complete modern makeover with new machines plus three pool tables, darts gaming machines and shuffleboard tables.”

Caravan owners David and Linda Tucker added “we’ve owned a caravan here for 26 years and love the new facilities. It’s great to see the investment in the park.”