Blackpool Pleasure Beach has announced a major ticket price cut ahead of its peak summer season.

In celebration of the park’s 129-year legacy, adult visitors can now purchase tickets at junior prices throughout May and June – offering potential savings of up to £20 per ticket. 

“In 1896, my great-grandfather William George Bean started his amusement empire which we all know and love today as Pleasure Beach Resort,” said CEO Amanda Thompson. “He was very clear that in creating our amusement park he wanted to make adults feel like children again. To continue that mission, we’re launching this new campaign, and I hope it will bring the same joy to families in 2025 as it has been doing for centuries.”

Inspired by American amusement parks, Bean began his seaside venture with a motorcycle monorail and later introduced iconic attractions such as Sir Hiram Maxim’s Captive Flying Machines, which is still thrilling visitors over a century later.