As players adapt the way in which they access their gambling entertainment so do the brands responsible for creating it and deploying it. The launch of Gladiator Riches is a case in point with the game simultaneously released across 24,000 land-based terminals and online. The milestone Omni Channel game launch made history for the Blueprint Group with two more similar launches timetabled for 2025.
Blueprint Operations in partnership with sister brands Blueprint Gaming, Merkur Slots and Regal Gaming Technologies has completed its first Omni Channel game launch. Gladiator Riches was deployed to 24,000 terminals across Pub, LBO, AGC, Bingo and Motorway Service Areas to dovetail with Blueprint Gaming’s launch of the title online.
The milestone strategic initiative reflects the way that slots players are utilising multiple platforms and verticals to source their gambling entertainment. Following the success of the integrated omni-channel initiative the Blueprint Group is planning a further two launches through the course of 2025.
The synchronised launch saw Gladiator Riches deployed across the Velocity, Auroramax, Ultramax, Alphacurve, and Alphamax menus making the exhilarating gaming experience available to players in every land-based sector. The launch is being supported by a programme of social media promotions, and advertising across all channels including in-venue.
Regal Gaming Technologies (RGT) continues to enhance its portfolio releasing 19 different pieces of gaming content over the last 12-months. The company now has access to over 90 games, including some of the industry’s most recognisable titles including Fishin Frenzy, Eye of Horus, Napoleon, Luck of the Irish, Pompay and Buccaneers Frenzy. The titles have contributed significantly to both online and retail bets, with Fishin Frenzy and Eye of Horus recording best in class performance figures across all platforms.
In addition to expanding its games library, RGT has also invested in connectivity across its estate as another way of enhancing further the player experience. The company has retrofitted multi-sim routers to all AWPs, enabling better customer data and insight, delivering operational efficiencies, and providing additional product offerings. The investment reflects its status as the market leader in slots content and technology.
Matt Bicknell, Managing Director Operations, shared Regal’s vision for gambling entertainment stating: “We are committed to pushing the boundaries of innovation across the slots gaming industry. Our focus is on delivering cutting-edge technology and immersive gaming experiences that captivate players and drive growth for our partners. Leveraging data-driven insights we are able to create personalised and engaging gambling entertainment experiences which ultimately means more exciting releases which are targeted to meet the needs of the modern discerning machine player.”
