Bob Rudd are already getting the pub sector geared up for the World Cup with the launch of its new promotional pool pack. But one thought though for the eager beaver supplier – it had better not distract some of us from milking the agony of Spurs battling against relegation to the Championship. After all, there are some things which are so much more important than the World Cup.

With the 2026 FIFA World Cup on the horizon, Bob Rudd has launched a new World Cup Pool Pack to help pubs, bars, clubs, and entertainment venues boost customer engagement before and after matches.

Designed to help operators make more of the major sporting event by creating simple, in-venue pool activities, the tournament packs encourage longer stays, repeat visits, and increased customer engagement.

“Major sporting events like the World Cup create a real opportunity for venues, and our Pool Packs give operators a straightforward way to add extra activity around matchdays,” said project marketing manager Emily Price.

“Customers are increasingly looking for interactive entertainment experiences alongside live sport, food, and drinks, and these formats give venues an easy way to build more activity around the pool table.”

The 2026 World Cup Pool Packs include World Cup Pool Knockout tournament sheets, “Clear the Rack” timed challenge competitions, Killer Pool game boards, venue promotional posters, and easy-to-use “How To Play” guides.

“The knockout formats work particularly well before games to bring people into venues earlier, or after matches to keep customers staying longer and continuing the social atmosphere within the venue.

“We’ll also be running online social media promotions throughout the tournament, where customers can tag us in photos of themselves taking part in our World Cup pool knockouts for the chance to win spot prizes, including split cues, cue cases, and other pool accessories.”