With the 2025 Kwik Fit British Touring Car Championship (BTCC) opening at Donnington Park 26-27 April, Boomerang Digital has confirmed its partnership with leading driver Aron Taylor-Smith. The BTCC’s long-standing partnership with the ITV television network will comprise eight hours of LIVE coverage across the UK on ITV4 and ITVX, whilst the channel continues to stream qualifying LIVE throughout the world via its YouTube channel.
Boomerang Digital will be accelerating its brand profile following the conclusion of a partnership agreement with reigning British Touring Car Independents Champion Aron Taylor-Smith. The agreement comes on the eve of the British Touring Car Championship (BTCC) season with the 35-year old joining TOYOTA GAZOO Racing UK.
The Irishman joins the Speedworks Motorsport-run outfit after completing a silverware-laden campaign which included 20 class victories, and two visits to the outright podium.
The manufacturer-backed Toyota Corolla GR Sport is one of the most successful touring cars in the modern-day BTCC, recording 17 victories, 30 further podiums, five pole positions and 10 fastest laps since being introduced to the category in 2019.
Announcing the partnership, Boomerang Digital co-founder and Group Chief Executive Andrew Ludlow said: “I am absolutely delighted that we have been able to link-up with such a talented driver and be associated with someone whose charisma and values chime with what we stand for as a progressive and energetic brand.”
He added: “Aron was the only driver to score points in each of his 30 races last campaign and we will be supporting him as he seeks to add to the four race wins, 22 podiums and almost 1,500 career points he has gained since making his BTCC debut in 2011.”
Taking time out from preparations for the exciting new chapter in his career beginning at Donington Park 27/28 April, Aron Taylor-Smith said: “I truly am delighted to welcome Boomerang Digital into my 2025 BTCC campaign with Toyota Gazoo Racing. From the moment I met with Andrew everything clicked, from the company’s ‘whatever it takes’ ethos to Boomerang’s non-negotiable commitment to always put their customers front and centre stage. As part of our partnership we have been able to scope out a program of activities that work on numerous levels including race days at the BTCC. I cannot wait to fly the Boomerang Digital flag this season and demonstrate the excitement of what the BTCC is all about.”
