Andrew Ludlow’s Boomerang Digital brand has earned a reputation for identifying progressive opportunities to generate profile. It’s sponsorship of British Touring Car Championship (BTCC) driver Árón Taylor Smith is a case in point as the fan’s favourite prepares for the 2026 season having joined Laser Tools Racing.

Boomerang Digital has confirmed the expansion of its partnership with British Touring Car Championship (BTCC) driver Árón Taylor‑Smith for the 2026 season. The collaboration builds on a successful debut season with Taylor-Smith who has joined Laser Tools Racing.

Árón Taylor-Smith has been a fans favourite in BTCC since his debut season in 2011, achieving multiple race wins and podium finishes. In 2024, he had a record-breaking season en route to being crowned the BTCC Independent Drivers’ Championship.

Commenting on the renewed partnership Árón Taylor-Smith said: “I’m thrilled to be working with Boomerang Digital. I have loved getting to know Andrew and his team and I am beyond excited to bring them on this journey with Laser Tools Racing. It’s shaping up to be an incredible season and I look forward to flying the Boomerang Digital flag.”

He added: “The collaboration represents a fusion of two high-performance worlds bringing together Boomerang Digital’s expertise in entertainment and consumer engagement and the British Touring Car Championship which continues to grow in popularity courtesy of enhanced media coverage and profile. This renewed and expanded partnership underscores a shared vision of excellence, performance, and connection.”

Boomerang Digital Group Chief Executive Andrew Ludlow confirmed: “Partnering with Árón Taylor-Smith and the BTCC allows us to offer something truly unique to our staff and customers. This expanded partnership goes beyond sponsorship – it’s about supporting  Árón on his next step in the BTCC and everyone at Boomerang Digital is excited to see what he will achieve.

“His personality, determination and work ethic make him an ideal partner for the Boomerang Digital brand. Our focus on innovation, engagement and the delivery of a high adrenaline consumer experience aligns perfectly with the precision and professionalism that’s required in top-level racing.”

Laser focus

Árón Taylor-Smith said……. ‘I’m thrilled to be working with Boomerang Digital. I have loved getting to know Andrew and his team and I am beyond excited to bring them on this journey with Laser Tools Racing. It’s shaping up to be an incredible season and I look forward to flying the Boomerang Digital flag……