I am positive by nature and positive about the year ahead. Following the Budget, we now have some certainty which enables us to plan with greater confidence. Investment levels throughout 2025 have been encouraging, and I see no clear reason for that momentum to slow in 2026.

Two key consultations – Bingo and Cat D – remain ongoing, and we are working closely with our trade bodies and our customers to ensure that our voice is heard. The outcomes must be based on evidence and deliver a resilient, sustainable framework that allows businesses to innovate.

Regulation has long been one of the primary drivers of change in our industry, and it is our responsibility to be proactive, agile and confident enough to take advantage of the opportunities it creates. Boomerang Digital will not be a passive observer. 

We intend to remain firmly in the driving seat, helping to shape the narrative and working in close partnership with our customers.

This time last year I want on the record to confirm that my ambition for 2025 was to report on a growing business and a growing team of talented individuals driven by the ‘Whatever it Takes’ mindset that defines Boomerang Digital. I am pleased to say that we have delivered on that ambition. Achieving more of the same in 2026 would represent another strong outcome.