Deploying what it describes as a ‘Swiss Army Knife’ style portfolio of technology-led consumer engagement and entertainment solutions Boomerang Digital is celebrating an upbeat H1 with success achieved across the range and in all sectors.
“An impressive six months which has confirmed the strength and the appeal of our product range with operators of all sizes and across all sectors” is how Freddie Shreeve, Director of Sales at Boomerang Digital reflected on the brand’s dynamic first half of the year.
“We kicked-off 2025 with a formidable presence at the EAG Expo which in many ways set the tone for the rest of the year” confirmed Shreeve. “The contacts and conversations that the team had at EAG set-up a programme of high-profile business wins and installations conducted on behalf of current and new customers at venues stretching from Bridgewater to Bilston, Northampton to Norwich and Sydenham to Southend.”
H1 2025 saw Boomerang deliver technology-led consumer engagement and entertainment solutions to customers active in the AGC, LBO, Bingo, Casino, Holiday Park and Single Site sectors with products including Jigsaw, Bingo Express, PayStation, Flexi-Tab, BUDD.e, AD-GO, Click, Tik-Ex, Engage and Fortune Wheel.
Emphasising the totality of the range Shreeve stated: “As a team we’ve worked hard to deliver a Swiss Army Knife’ style portfolio of solutions for operators of all sizes across the entire gaming entertainment landscape. We have established partnerships with leading national operators for the roll-out of Bingo Express, Jigsaw, PayStation, Flexi-Tab Extra as well as the installation of Fortune Wheel, the high-profile centre piece attraction which is earning rave reviews wherever it has been sited.”
He added: “2024 was a momentous year underpinned by a number of key acquisitions which expanded our portfolio of products. Since then, we have been working consistently to integrate our platforms/solutions and the fact that we are now able to deliver a much more holistic approach resulting in enhanced customer journeys has brought something new and exciting to the market.
“We have a pipeline of installations scheduled for the second half of the year and notable product launches and developments scheduled for ACOS, EAG and ICE Barcelona. It promises to be another exciting and successful year for the Boomerang Digital brand.”
