Multinational dining and entertainment brand Chuck E. Cheese is to enter the UK market for the first time this year in a new multi-unit agreement which aims to “shake up family entertainment” across the country.

The launch also represents Chuck E. Cheese’s first entry into Europe, introducing the company’s trademark mix of arcade games, interactive play zones and dining already well-established at its 600 international locations.

“Chuck E. Cheese is an incredible global brand that brings families together across cultures through the universal language of fun,” said COO Mario Centola. 

“We’re thrilled to bring our unique magic for family fun to the UK. We have partnered with an outstanding team that shares our passion for delivering unforgettable family experiences.”

The partnership will see Chuck E. Cheese incorporating “a local touch in each region,” while maintaining the key characters and features developed over 50 years of operation.

“Bringing Chuck E. Cheese to the UK is not just a business move,” said MD Alistair Burnett. “We will be reimagining family entertainment in this market, and Chuck E. Cheese is the perfect brand to lead that transformation.”

“Our focus is on delivering a destination where kids can be kids, parents can relax, and unforgettable memories are made every day.”