Clacton Pier has lined-up its “biggest ever Black Friday giveaway” this year, with more than £10,000 worth of prizes on offer to those purchasing a discounted annual pass.

All those purchasing the pass, which is currently two thirds its normal price, will be eligible for a random reward, from free entry to a Fun Card preloaded with £100.

“We are well aware that families are facing difficult financial times and we have tried to respond positively to that,” said pier GM Harry Peek. “Not only is there an opportunity to get a large discount on the full price of the annual pass as part of our Black Friday offer, but there are other exciting incentives which have been added for the first time.”

“We have set aside £10,000 worth of prizes as well as the pass holder monthly perks which will run all through 2026.”