October 14, 2026

Crown Direct expands its sales force with the addition of Neil McCartney as account manager

Crown Direct has announced an addition to its sales team for the start of the New Year, with Neil McCartney joining the Wigan-based firm as account manager.

With a focus on Crown’s AGC and Bingo customers, McCartney will oversee the company’s digital gaming products from Light And Wonder and Novomatic. 

“We are delighted to have Neil join us,” said MD Dean Harding. “He brings a wealth of experience in gaming machine management from his previous positions within the industry.” 

“Neil knows the team here at Crown so he will fit in from day one. This is a positive appointment for our customers as we drive to deliver customer service that is second to none on the market leading gaming products.”

In his role, McCartney will also take responsibility for the analysis and performance of new test products in Crown’s portfolio, across both gaming and amusement.

“I am absolutely delighted to be joining Crown and relishing working alongside the best sales team in the industry” said McCartney.

“I will be at EAG in my first week of work and looking forward to catching up with customers, new and old at the exhibition.”

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