It’s becoming the story of our times – hospitality under intense pressure from rising costs at the hands of both government and the supply chain. Drayton Manor has navigated a course towards profit by reviewing its cost base – but how long will it be before that hits the Treasury, other government departments, local authorities and the energy companies?

Drayton Manor has reported a rise in both revenue and profit for the year to 30 September 2025.

Turnover increased to £29m up from £28.2m the previous year. Of the 2025 total, £23.3m was generated by the theme park itself, compared with £22.4m in 2024, while hotel and events revenue totalled £5.7m.

The business, owned by Looping Group, which operates 15 parks across Europe, including West Midlands Safari Park and Pleasurewood Hills, reported a pre-tax profit rose to £1.5m from £1.2m. Capital expenditure fell sharply as a proportion of revenue to 5 percent, down from 19.1 percent in 2024.

“The increases in national minimum wage and employers’ national insurance had a huge impact on the business’s cost base, together with a land rent review,” said a spokesperson for the company. “With the market for leisure activities being as competitive as it is, passing on any of the increased cost base to customers is difficult meaning the business has carefully reviewed its cost base. Major capital expenditure in the year was focused on a new light, sound and fire show that was launched over Halloween 2025. It is the first of its kind in the UK and uses state-of-the-art technology.”