It’s a company on a roll and at ACOS next week, Boomerang Digital will continue the momentum that’s made 2025 a year to remember. The Autumn show always offers a hint of what’s to come, and judging from the portfolio Boomerang’s bringing to London, there’s plenty to look forward to. Director of Sales Freddie Shreeve highlights what’s in store for visitors, not least its new Multi-Progressive Jackpot system which the Boomerang exec believes is “going to take the market by storm”.
Coinslot: What are the must-haves on offer on your stand at ACOS next week and why are they the products that will make the difference?
Freddie Shreeve: Taking centre stage on the Boomerang Digital stand at ACOS is the PayStation range, headlined by our latest model – Tik-EX.
Building on the proven success of the 8000-series, Tik-EX introduces full card and contactless functionality, making it an ideal addition to Casinos, Bingo Clubs, Sports Betting and Adult Gaming Centres. It supports card-to-ticket and optional note-to-ticket transactions, while retaining all of PayStations established integrations with Engage, ECM, BUDD.e Slots and Bingo Tablets, as well as IG Neon.
Tik-EX allows app users to scan- in, redeem vouchers and earn loyalty rewards through their Engage membership accounts, delivering a fully connected experience between PayStation, Customers App and venue.
Alongside Tik-EX, visitors can also experience the latest Bingo Express update, featuring a refreshed user interface and new content. With recent installations strengthening its position as the leading electronic bingo product on the High Street, it’s a must-see for operators looking to modernise and grow their bingo offer.
Coinslot: Talk us through the new launches and any new deals or partnerships you’re previewing at ACOS 2025.
Freddie Shreeve: The headline launch for Boomerang Digital at ACOS 2025 is the brand-new Multi-Progressive Jackpot system – an innovative promotional tool that lets operators connect with players in an exciting and compelling way.
Players can scan on-screen QR codes to enter a lucky draw, instantly linking digital participation with in-venue play and creating a sense of theatre on the gaming floor. Operators will have access to a dedicated portal where they can set different prize levels for different regions and even link jackpots across multiple national sites.
The possibilities for this product are endless, and we genuinely believe it’s going to take the market by storm.
Equally exciting is the integration work we’ve completed over the past 12-months, uniting core Boomerang products – PayStation, Engage Mobile App & Membership, and Bingo Express & BUDD.e Slots & Bingo Tablets – into one connected ecosystem. This joined-up approach allows players to move seamlessly between payment, membership and gameplay, while giving operators a single view of performance and engagement across their entire estate.
Coinslot: Compliance is a driving force for the industry as it sets about addressing the Gambling Act Review. This is clearly high on the Boomerang agenda, so where are you with some of the key innovations?
Freddie Shreeve: One of the key focuses for us has been the continued evolution of SmartHub, the industry trusted compliance and self-exclusion platform.
The importance of providing proven and robust solutions to our customers is part of what we do well at Boomerang.
Facial recognition is another area of focus. Recent trials of facial recognition technology have been successfully completed, and we are well placed to offer our customers a compliant, cost effective and integrated solution to player protection.
We are really looking forward to discussing this with what appears to be a growing number of operators wanting to understand and implement this technology in their venues.
Coinslot: Looking ahead to 2026, what innovations are you working on that will set the year alight?
Freddie Shreeve: Boomerang Digital has become the one-stop shop for gaming and entertainment operators, with integrated solutions covering every stage of the customer experience.
Over the next year, our focus is on taking that connected journey even further ensuring operators can see, understand and influence every interaction a player has, whether that’s on the gaming floor, at the kiosk, or on their mobile.
We’re developing smarter tools for insight and automation, deeper integrations between systems, and even more content innovation to keep venues fresh and competitive.
It will be a year when we fully connect the customer journey from start to finish – in the process giving operators a single, intelligent ecosystem that drives engagement, efficiency, growth and operator income.
Freddie Shreeve said…
Pushing the boundaries… “Boomerang Digital has become the one-stop shop for gaming and entertainment operators, with integrated solutions covering every stage of the customer experience. Over the next year, our focus is on taking that connected journey even further……
