There’s no doubt that Boomerang has earned a reputation for taking their exhibition presence extremely seriously and next week’s ARE in Manchester continues in that same tradition. Part of its comprehensive tool kit of solutions Boomerang is using ARE to showcase the new Tik-EX: a smart, easy-to-use additional point of sale for TITO ticketing in-venue. Freddie Shreeve reveals all.
Coinslot: Looking ahead to the two days in Manchester, can you give us an idea of what visitors will be seeing on your stand at the first ever ARE Expo?
Freddie Shreeve: I think that the Boomerang team really comes into its own at trade expos such as ARE.
It’s a formidable group that’s steeped in industry knowledge and a commitment to ‘do whatever it takes’ to equip our customers with the technology and operational nous that sits at the heart of the Boomerang service. All the key members will be in Manchester ready to support visitors and customers however we can.
It’s a great opportunity for people to meet the team and learn more about how we can help including the premium level after sales service, support and training that Boomerang is famous for. I honestly think the best advice that I would give visitors attending the inaugural edition of ARE would be to get there early and head straight to the Boomerang stand – such is the depth and breadth of product that we will be showing.
The offering comprises everything from machine data management systems, PayStations, and the Engage Mobile App and Membership System, to SMS entertainment, bingo solutions, signage, tablets, self-exclusion tools, lottery numbers, and numbers gaming platforms.
We’re also thrilled to be showcasing several brand-new innovations for 2025, including our Fortune Wheel and Multi-Progressive Jackpots – both of which have been created to enhance engagement and offer compelling new value for money in-venue entertainment.
A key highlight is our new Tik-EX: a smart, easy-to-use additional point of sale for TITO ticketing in-venue.
It’s fully integrated with our mobile membership system and ECM tablet crediting, GBG-enabled, and includes an optional cash-in feature (bank notes only). It’s a perfect fit for operators looking to streamline on-site payments while boosting flexibility and player loyalty.
Coinslot: What are the ‘must-haves’ on offer and why are they the stand-outs?
Freddie Shreeve: One of the key must-haves is our Engage Mobile App and Membership System. It’s a proven solution that’s delivering real value to our customers. The recent integration into our PayStations, has elevated the experience – delivering a smoother customer journey, enhanced loyalty features, and greater operational efficiency for venues.
I would say another standout is our latest PayStation range, particularly the new Tik-EX. It’s smart, flexible, and built to handle TITO ticketing, account top-ups and withdrawals as well as optional cash-in functionality.
Feedback received from operators active in the AGC, bingo, casino and LBO sectors confirm that it’s a serious bit of kit that’s delivering significant in-venue benefits.
Coinslot: Do you have any new launches, deals or partnerships previewing at ARE 2025?
Freddie Shreeve: We place a lot of emphasis on the industry trade expos that we support and recognise that as well as the two or three days on the stand it’s equally important to prepare in advance and follow-up efficiently and professionally on the contacts made.
As you would expect we’ve organised a series of important meetings in Manchester including a potential new partnership with a customer from mainland Europe. They are making the trip over to meet and we’re hoping to move things forward over the coming months.
It’s a great example of how ARE gives us the opportunity to connect, strengthen relationships, and explore new opportunities.
More broadly, the show is a brilliant chance to catch up with all our friends and partners across the industry, and we’re really looking forward to what we anticipate will be a fantastic couple of days.
