With a stand brimming with smart new integrated systems designed purposefully to work seamlessly together Boomerang Digital has a compelling narrative to communicate to stand visitors at EAG. And, it’s not just about product: the company is providing a range of flexible commercial options covering purchase and rentals.
Coinslot: What are the must-haves on your stand at EAG, and why are they the products that will make the difference for operators this year?
Freddie Shreeve: The overarching objective from being at EAG is to demonstrate our status as arguably the industry’s most important one-stop shop for gaming and entertainment operators, one that delivers systems that are designed to work seamlessly together rather than in isolation.
In terms of standouts, FaceProtect is our facial recognition solution that’s fully integrated with the SmartHub self-exclusion platform. It is ready to deploy and represents a significant step forward in additional tools to support player protection. I believe the Boomerang Loyalty App, powered by Engage, is a remarkably powerful tool which delivers a modern, intuitive membership and rewards journey which is designed to drive repeat visits and long-term engagement.
Our Tik-Ex unit and the wider PayStation range will also be key features on the stand. These solutions reduce friction at the counter while unlocking additional payment options and integrations, helping venues operate more efficiently and flexibly.
For operational insight, Click and Quantum Portal give operators greater visibility through live machine data and reporting, enabling faster more accurate decision-making and consequently more efficient venue management.
From an entertainment perspective, Jigsaw and Jigsaw Lite continue to transform how operators manage background music, digital signage, and in-venue advertising, all with simple remote-control functionality.
Promotional engagement is further enhanced through Multi Progressive Jackpots and the Fortune Wheel, which returns for a second year following a highly successful launch in 2025. Fortune Wheel is now a fully established promotional tool that serves as a centre-piece attraction, which sparks conversation and drives measurable results.
Alongside the breadth of our product range, we are also offering extremely competitive and flexible commercials, including purchase and rental models. This flexibility makes it far easier for operators to upgrade their venue technology and enhance the way they engage with consumers. We genuinely believe we are the only business at EAG offering this full one-stop-shop approach.
Finally, we will have a strong, knowledgeable team on the stand across sales, product, and operations, ready to answer questions and demonstrate any part of the Boomerang portfolio.
Coinslot: London provides the perfect platform for your best sellers and reliable favourites. Going into the show, what products have been pulling up trees and how did they perform in venues last year?
Freddie Shreeve: In the last 12-months the strongest demand has been for proven solutions that make venues easier to run while improving the overall customer experience. Seamless integration across systems is increasingly what the market is asking for, and this is a key reason our one-stop-shop proposition resonates so powerfully.
Our PayStations range has performed exceptionally well, driven by its reliability, flexibility, and strong value proposition. While the market is competitive, the level of customisation, depth of integrations, and overall performance mean our customers consistently rate it as best in class.
Tik-Ex has continued to perform strongly, particularly for those operators wanting faster transactions and a platform that can evolve through further integrations. Following a successful trial period this year, we have secured a deal that will give Tik-Ex the wider exposure it deserves.
Jigsaw has also seen strong growth, reflecting increased operator investment in better venue entertainment, messaging, and promotional content.
Tablets and bingo-related solutions remain a core part of our portfolio, with sustained demand and clear, proven returns for operators. In parallel, we have seen growing appetite for venue reporting and live machine data, which is why Click and Quantum Portal continue to gain traction across a wide range of growing customers.
Coinslot: Talk us through new launches and any new deals or partnerships you’re planning over the coming months?
Freddie Shreeve: EAG represents the very best opportunity to get the year off to a robust start. It’s such an important starting point, and for 2026 we have gone bigger and better with our stand and product showcase.
FaceProtect is a headline focus, building on our ongoing commitment to integration linking directly with SmartHub to provide a practical, deployable solution for operators.
Another major focus is the Boomerang Loyalty App.
At EAG, we are launching the full Boomerang App experience, allowing visitors to download the app and walk through the entire customer journey from start to finish, interacting with multiple Boomerang products along the way. Jigsaw Lite is another significant addition, making it easier for customers to adopt a streamlined version of Jigsaw for music and advertising where a lighter solution is more appropriate.
Our priority over the coming months is converting current live trials into full rollouts and working through a (hopefully) list of exciting leads and opportunities from the EAG show While we are always open to the right partnerships, we will always focus firmly on building on the long-term relationships we already hold with our existing partners.
Coinslot: Are you looking to break into new markets or territories?
Freddie Shreeve: Yes, but always in a measured and sustainable way. Our focus is on markets and partners where we can deliver properly and provide long-term support. In the UK, our priority is deeper rollouts with existing and new operator groups, moving customers from single-product deployments into fully integrated, multi-product solutions.
We are also seeing increasing interest from new territories and adjacent sectors that are attracted by the simplicity and effectiveness of our one-stop-shop approach. Ultimately, our strategy is about scaling what we do best which is integrated systems that deliver real operational benefits and an enhanced experience for end-users.
In demand
Freddie Shreeve said……. “In the last 12-months the strongest demand has been for proven solutions that make venues easier to run while improving the overall customer experience. Seamless integration across systems is increasingly what the market is asking for, and this is a key reason our one-stop-shop proposition resonates so powerfully……
