Adding an upper case A to the Amusement With Prize experience sits at the heart of Game Nation’s latest initiative which saw it celebrate National Sausage Roll Day distributing meat and vegan versions of the British snack icon to customers.

Game Nation the high Street gaming retailer joined world-famous tourist attraction Madame Tussauds in marking National Sausage Roll Day which was celebrated June 5th.

Madame Tussauds, situated on London’s Baker Street unveiled a handcrafted wax sculpt of a Greggs sausage roll presented on a regal blue velvet cushion and elevated on a plinth. The Sausage Roll is being shown as a temporary exhibit in Madame Tussaud’s Culture Zone, a space dedicated to those who have helped shape the landscape of British culture including the likes of Sir David Attenborough, Stormzy and William Shakespeare. As Tussauds, surprised visitors with its first ever food exhibit members of the Game Nation team were welcoming customers with a free flakey pastry snack which thanks in no small part to Greggs which sells 1 million a day – has become an icon of British cuisine.

Explaining how the initiative came about Game Nation CEO Mark Jepp said: “Our in-house marketing and promotions team thought it would be a great idea to join in the national celebrations by handing out free sausage rolls to customers in-venue. We distributed hundreds of sausage rolls – including a Vegan option to meet all dietary and cultural requirements – across the Game Nation estate providing another fun way for the team to engage with their customers. Moving forward, the promotions team is exploring a host of different ways in which we can replicate the mood and entertain our customers in a light-hearted manner.”