October 14, 2026

Game Nation names the former William Hill Regional Director Tony Giles to new post

In a sign of intent Game Nation has succeeded in securing the services of ex William Hill executive Tony Giles. Described by CEO Mark Jepp as representing a ‘major coup’ for the business Giles has a formidable CV having operated at an extremely high level with responsibility for more than 2,000 staff.

Game Nation has confirmed the appointment of hugely experienced industry executive Tony Giles to the newly created post of Regional Operations Manager. He joins following a near 25-year career spent with William Hill, most recently serving the brand as Regional Director for the South of England.

Tony Giles began his career with William Hill in 2002 as a fast-track Deputy Manager before going-on to represent the betting giant as a Retail Gaming Manager responsible for the commercial revenues of 250 betting shops across London. He subsequently progressed to become Area Manager for Central London, Regional Manager for London and East Anglia followed by Regional Director for the South of England, a post that he assumed in 2022.

Commenting on what he described as a ‘landmark appointment’ Game Nation CEO Mark Jepp said: “Securing someone of Tony’s calibre and with his impressive track-record represents a major coup for the business and a clear sign of intent. He is accustomed to operating at an extremely high level and as a Regional Director at William Hill was responsible for more than 2,000 staff.”

He continued: “It’s fantastic to have someone on-board who really understands the competitive environment as we look to grow the Game Nation brand. His impact has been immediate and he represents a natural fit with the Game Nation culture, which is an incredibly important dynamic.”

Reflecting on the latest chapter in his industry career Tony Giles said: “I subscribe to the view that you never stop learning and I am supremely confident that will be the case at Game Nation as the brand goes from strength-to-strength with its fun-based approach to the AGC experience aligned to its’ ambitious growth plans.” 

“The moment that I met Mark and the team I knew this was an outstanding opportunity in a business that wants to lead in what is a highly competitive sector. The leadership team clearly has the desire and appetite for the business to grow and I am looking forward to contributing to the Game Nation success story.”


Giles  on the rise

Mark Jepp said… “Securing someone of Tony’s calibre and with his impressive track-record represents a major coup for the business and a clear sign of intent. He is accustomed to operating at an extremely high level and as a Regional Director at William Hill was responsible for more than 2,000 staff…… 

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