August 20, 2026

Good Deal: UDC reflects on a strong showing in Dubai

UDC enjoyed a positive response to its range of rides and games at DEAL 2026, with MD Mark Horwood praising the “appetite” for new products on show.

The supplier brought a selection of top-performers to the Dubai World Trade Centre last week, including StepManiaX, Breaking News and the Ice Cream Van kiddie ride.

“Reflecting on the last three days; it’s been a decent show,” said Horwood, after DEAL came to an end on 12 February. “The appetite still for people to do business out here is strong, there’s a strong willingness for innovation and a strong willingness for people to offer the best equipment to their customers and grow their businesses.”

“A sad time, because it’s drawing to a close, but we’ll be back. Stronger, better, ready for 2027, and the challenges that will hold.”

Go Go Basketball, the Toy Tower mini-crane, Shockwave two-player ball pusher, and the Aurora air hockey table all received an enthusiastic response from visitors, however it was the popular Breaking News photo booth that proved a real crowd pleaser.

“Everyone’s going gaga for the Breaking News photobooth at DEAL 2026 here in Dubai,” added Horwood.

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