Skegness Pier and Fantasy Island are set to welcome more families in need, thanks to a new partnership between Mellors Group and Family Holiday Charity.

Announced as the charity marks its 50th anniversary, the collaboration will provide families facing financial hardship with free wristbands for a full day of fun at the popular Lincolnshire attractions. Mellors Group says the initiative will offer “non-stop thrills, laughter, and precious family time at our fantastic coast”.

Alongside free entry, the partnership includes support for group visits, fundraising events, and donation collections throughout the season.

A spokesperson for the operator said: “Every family deserves magical moments together,” reflecting the charity’s long-standing mission to make holidays possible for those who need them most.