The Rudd Group marketing director Helena Rudd is to deliver a seminar entitled AI Without the Hype: Practical Tools for Amusement and Pub Businesses at ARE next month.

Exploring how technology can support everyday marketing tasks and help businesses better understand their customers, Rudd will offer a “clear and realistic guide” for operators.

“A central theme of the session will be how smaller businesses can build simple systems that allow their marketing efforts to become more efficient and effective over time,” said Rudd. “By using AI to support insight, structure and consistency, operators can create marketing that compounds rather than constantly starting from scratch.”

“AI doesn’t need to be complicated or expensive to be useful. Small businesses generate huge amounts of valuable insight through customer interactions every day. AI simply helps them organise, analyse and act on that information so their marketing becomes more efficient and more informed over time.”

The session will take place at 3pm on 28 April.