IAAPA Expo Europe will return to London in September 2026, with organisers describing the event as the largest edition in its history.

The attractions industry trade show will take place at Excel London from 21-25 September and is expected to feature a record 21,000sqm exhibition floor, more than 800 exhibitors, and over 175 speakers.

“Returning to London after four years is both exciting and humbling,” commented Peter van der Schans, executive director and vice-president, IAAPA EMEA. “The UK is home to IAAPA’s largest European membership base and continues to be a market with influence on indoor entertainment trends within neighboring regions.”

According to IAAPA, the event has grown by 50 percent since its last London edition in 2022. Food and beverage will have a greater presence at the 2026 show, reflecting its growing importance as a revenue stream for attractions businesses. The programme will also include networking events, educational sessions and EDUTours at Chessington World of Adventures Resort and LEGOLAND Windsor Resort.