Inspired Entertainment’s “top-tier” Vantage B3 is to be deployed across Welcome Break’s UK motorway services estate this year, after the two businesses extended a deal which sees Inspired retain its exclusive position as supplier of gaming machines. And the global games giant has enjoyed more success in the UK, being retained yet again by Buzz Bingo to provide B3 content throughout the bingo operator’s UK portfolio.
Inspired Entertainment has extended its existing partnership with leading motorway services and hospitality provider Welcome Break, which sees the company named exclusive supplier of gaming machines to 60 service areas and 31 hotels across the UK.
As well as service and supply, the deal also includes the roll-out of Inspired’s “cutting-edge” Vantage B3 cabinet, which “underscores Welcome Break’s commitment to provide top-tier entertainment nationwide.”
“We are thrilled to extend our successful partnership with Welcome Break,” said Inspired’s MD of leisure, Peter Davies. “Over the years, we have built a strong, mutually beneficial relationship, and we look forward to continuing our collaboration.”
“The Vantage B3 is the latest advance in our mission to provide the highest quality in gaming technology and services. We are excited to build on our success together in the years ahead.”
Among other features, the Vantage B3’s technology enhances player experience by making it easier for players to find their favourite games and discover new ones, with more titles displayed on the home screen thanks to new Search, Sort, and Swipe functionalities.
“Our long-term partnership with Inspired Entertainment has been pivotal in delivering exceptional customer experiences over the years, and we’re excited to continue this journey,” said Welcome Break CEO John Diviney. “The extension of our contract with Inspired will further strengthen our relationship.”
“We are confident that customers will be delighted with the new range of entertainment options offered by the Vantage B3 machines. We look forward to a bright and successful future with Inspired as we continue to grow and enhance our service offerings across the motorway network in the UK.”
“This contract extension solidifies the enduring and successful relationship between Inspired Entertainment and Welcome Break, emphasising the shared goals of enhancing customer experiences and driving continuous innovation.”
Commenting on the deal, Inspired’s commercial development director Lee Jefferson said “super pleased with this continuation of a great partnership,” while national account manager Joshua Holt added “a fantastic relationship extended! Looking forward to growing together over the next few years!”
