Lane7 has officially expanded into Wales for the first time, opening its new venue in the centre of Cardiff on 18 September. The St Mary Street site is the group’s 30th UK location, and offers immersive bowling lanes, retro arcade, shuffleboard, karaoke and beer pong.
Lane7 has officially entered Wales for the first time, opening a new two-storey entertainment site on St Mary Street in the centre of Cardiff which brings the group’s total UK estate to 30 venues.
The former Par59 mini-golf bar has been rebranded under the Lane7 banner, offering guests seven immersive bowling lanes, a retro arcade shuffleboard, beer pong, pool tables, interactive darts, and Big Putts Golf.
“Cardiff has been on our target list for a long time,” said MD Gavin Hughes. “When the opportunity arose to secure a prominent venue right in the heart of the city centre, we knew it was the perfect fit for the Lane7 brand.”
“This opening is an important milestone for the business. Reaching 30 venues across our portfolio is a significant achievement and reflects both the strength of our brands and the continued demand for high-quality competitive socialising experiences.”
Lane7 acquired the Cardiff venue in April after purchasing the entire Par59 brand, which was founded in the city in 2022 through a joint venture between Elevens Group and Depot.
“We believe our differentiated positioning puts us in a strong position to continue making the most of opportunities like these, which we expect to continue over the next 24 months as the market matures and consolidates further,” said Hughes at the time.
Lane7 now operates multiple sites in London, Birmingham and Newcastle, alongside a nationwide estate that includes Edinburgh, Aberdeen, Manchester, Liverpool, Bristol and Milton Keynes, as well as a European footprint in Berlin and Dublin.
The bowling brand will also open its 31st site next year, after securing a 27,000 sq ft unit at Guildhall Shopping Centre in Exeter.
In the right Lane
Gavin Hughes said… “We believe our differentiated positioning puts us in a strong position to continue making the most of opportunities like these, which we expect to continue over the next 24 months as the market matures and consolidates further…
