Returning to EAG with a stand three times the size of last year, Novomatic Gaming UK was able to exhibit a vast range of products, including the “showstopping” NovoLive Studio, the VIP X cabinet range, and new game titles such as Cash Connection Butterfly Quest Coins. Speaking to Coinslot, marketing manager Paisley Jones explained how NGUK “pulled out all the stops” to make EAG 2025 a show to remember.
Coinslot: How did the show go for you this year: did it meet your expectations?
Paisley Jones: The exhibition proved to be nothing short of amazing, with a healthy flow of traffic to our stand as we showcased Novomatic Gaming UK’s state-of-the-art product portfolio for 2025.
A real showstopper was the NovoLive Studio, proudly situated at the heart of our expansive 306 sq m exhibition stand. This focal point drew significant attention, perfectly highlighting our commitment to innovation and state-of-the-art technology.
Our bold, bright, and colourful graphics made the stand truly unmissable, drawing attention from every corner of the exhibition floor. It was fantastic to hear such positive feedback about the design and the revolutionary cabinets on display. We pulled out all the stops to showcase the cutting-edge VIP X range of cabinets, the sleek Diamond X J Curve, and the ever-popular Black Edition II series.
Coinslot: What were the stand highlights – which products caught the attention and what was the reaction to your portfolio of products?
Paisley Jones: We unveiled some exciting new game releases, including the highly anticipated NovoLine title, Cash Connection Butterfly Quest Coins, which is set to go live on 29 January 2025 across both B1 and B3 platforms. Also on display was the latest Magic Games Premium HD Cat C 34-title compendium, alongside a host of innovative, feature-packed titles for arcade, bingo, and casino cabinets.
We’re thrilled with the amazing response to our upcoming game release, Piggy Prizes Wand of Riches! The enthusiasm from customers at the show has been fantastic. This pop-tastic, sty-lish, new game is set to cast a spell on your gaming floor! Please note, however, if you want to go the whole hog, this game will only be available on machines with the latest Cobra hardware. To ensure your gaming floor doesn’t miss out, and Piggy Prizes Wand of Riches is available to play without any delay, we encourage you to get in touch to update your cabinets to the latest Cobra hardware as soon as possible.
The energy on the stand was electric, with brilliant business discussions taking place and plenty of opportunities for valuable networking. It was wonderful to welcome our casino, arcade, and bingo customers to our stand, reinforcing the importance of these events in building relationships.
We certainly kicked off 2025 as we meant to go on, with a dynamic presence and unmatched enthusiasm. A huge thank you to the EAG committee for a great show and for helping us celebrate our fifth birthday with a delicious cake.
