Always open to new ways of increasing awareness and growing market share MERKUR Slots has been partnering with London transport utilising the capital’s bus network to convey its’ simple ‘Enjoy The Game’ campaign message.

MERKUR Slots, with over 220 venues nationwide is one of London’s biggest AGC operators with venues stretching from Putney to Plaistow, Acton to Aldgate and Clapham to Camden has completed an innovative advertising campaign across key bus routes in the process generating circa 8 million impressions, the metric used to quantify the number of views or consumer engagements.

MERKUR’s ‘Enjoy The Game’ campaign, which was seen by London residents and visitors to the capital city in February and March was created in order to build brand awareness and increase MERKUR’s market share of high street machine players. 

The campaign included high profile north/south bus routes across Westminster Bridge and included stops adjacent to Big Ben and the House of Commons.

Expanding on the London Transport campaign, Mark Schertle, Chief Operating Officer at MERKUR Casino said: “As a brand we are constantly exploring new ways of engaging with players and building market share.

“Promoting the MERKUR Slots brand on London’s iconic red buses has enabled us to reach consumers at scale while they have the opportunity to act and experience what our venues offer in terms of providing comfortable, safe and socially responsible gambling entertainment delivered by professional and highly trained staff.

“This activity is being followed-up with advertising in Zones 1 and 2 on the London Underground during March and April with the insights gained applied to promoting our venues located in other major cities and towns.”