Luxury Leisure continues to build on its success with the rollout of the WalkSafe personal safety app, which it helped develop and launch in 2023. Through its ongoing partnership with WalkSafe, the company provides vital emergency support by signposting users to nearby Admiral venues – demonstrating a strong community commitment on the nation’s high streets, far beyond traditional customer service.

Anyone who feels vulnerable while passing an Admiral location can seek immediate help and shelter inside the venue. This initiative transforms high street gaming venues into trusted safety beacons, particularly valuable during evening hours when many other businesses are closed. In addition, Admiral’s specially trained venue teams ensure that those seeking refuge are supported with a safe route home.

Luxury Leisure is pioneering a new standard in the high street gaming industry and has already been recognised with BACTA’s prestigious “High Street Hero” award for its dedication to community welfare. Since the partnership began, Admiral venues have provided emergency support on 19 occasions across 18 locations – life-changing assistance that has helped victims of domestic abuse, knife crime, antisocial behaviour, and harassment find safety in real time.