Delivering an out of home and fundamentally fun experience is top of the agenda for Game Nation. The company has found the perfect vehicle to achieve that courtesy of Boomerang Digital’s head-turning Fortune Wheel centrepiece attraction.
Fortune Wheel, Boomerang’s high impact digital centre piece attraction continues to win acclaim with Game Nation CEO Mark Jepp describing it as ‘a show stopper’ and an ‘instant hit’ following its installation at the company’s high street AGC in Romford.
Expanding on the response, Jepp added: “It’s such an impactful piece. It’s the first thing that customers see when they enter the venue and the kerbside appeal is simply off the scale.
“The reaction has been fantastic and the venue team love it. When you get a piece that captures the collective imagination it really elevates the customer experience which is what we are all about – delivering a rewarding and fun experience that you can’t get at home.”
Addressing Game Nation’s approach to delivering entertainment Mark Jepp explained: “We shouldn’t lose sight that what we as an industry offer has been on our high streets for decades and that AGCs are a legitimate leisure activity.
“Fun and leisure has been at the heart of this offer from when I joined the industry giving out change at the Showboat arcades in Derby. Fortune Wheel is an evolution of that offer. It’s about creating a sense of fun and theatre and really engaging with our customers.
“The feedback from the venue team at Romford is that Fortune Wheel is engaging with every demographic helping to drive foot fall and increase dwell time: it’s a 100 percent show stopper.”
Boomerang Director of Sales Freddie Shreeve added: “We debuted Fortune Wheel at January’s EAG where many commentators felt it was the standout product of the show. Operators love the design and the simplicity of the concept. It’s a genuine centrepiece which turns heads and gets players engaged straight away.
“Delivering compelling player engagement sits at the core of the Boomerang business and I’m delighted that Fortune Wheel is delivering on that commitment and working so well for our customers.”
Worth a fortune
Mark Jepp said… “It’s such an impactful piece. It’s the first thing that customers see when they enter the venue and the kerbside appeal is simply off the scale. The reaction has been fantastic and the venue team love it…
