Mecca Bingo is ensuring a fragrant festive season for its players this year by launching a series of dabbers scented with familiar Christmas smells, including Mulled Wine, Christmas Tree, and Pigs in Blankets.
Research commissioned by Mecca reveals 33 percent of UK adults say that buying festive scents is one of the rituals that gets them in the Christmas spirit, with 58 percent stating the aromas make them feel “joyful.”
“At Mecca, we’re all about bringing people together to share happy moments and there is nothing more joyous than the magic of the Christmas season,” said director of innovation Sarah O’Neill.
“Our festive dabbers are designed to add an extra touch of seasonal joy to gameplay this Christmas, as fragrances of mulled wine, putting up the Christmas tree and pigs in blankets waft up from bingo tickets across the country!”
The Mulled Wine dabber offers “a warming blend of aromatic cinnamon, mixed with full bodied red wine and a classic twist of citrusy orange,” while the Christmas Tree recreates “the familiar aroma of decorating the centrepiece of every festive home.”
Pigs in Blankets, meanwhile, delivers “distinctive aromas of sage, contrasted with the scent of bacon and a touch of smoke to evoke memories of Christmas Day dinner.”
Players can claim their free, limited edition gift set of three scented dabbers at Mecca Bingo’s online shop, while stocks last.