August 20, 2026

NGUK “thrilled” at the response to ARE Expo 

The buzz around the Diamond X and Black Edition II range ensured Novomatic Gaming UK enjoyed a “fantastic” experience at the inaugural ARE Expo, with sales and marketing manager Paisley Jones telling Coinslot the show epitomised the sector’s “energy, enthusiasm, and shared passion for pushing the gaming industry forward.”

Novomatic Gaming UK came away from the inaugural ARE Expo “thrilled” with the reaction to its latest innovations, after the Diamond X cabinet and the versatile Black Edition II range delivered a “fantastic” response from visitors.

Speaking to Coinslot, sales and marketing manager Paisley Jones praised the “energy, enthusiasm, and shared passion for pushing the gaming industry forward” shown by both attendees and exhibitors at the inaugural event.

“It was incredibly rewarding to see such a high turnout at our stand, on both days,” said Jones. “The opportunity to reconnect with so many of our valued customers, partners, and fellow industry professionals in person is something we never take for granted.”

“In an increasingly digital world, events like the ARE Expo remain vital for building genuine connections, sharing ideas, and experiencing the latest in gaming technology hands-on, and this year’s show certainly delivered.” 

That latest technology included the Diamond X and Black Edition II range, which both drew strong interest from visitors keen to explore their sleek designs and powerful game content. The intuitive and efficient NOVO Cash X4 kiosk, meanwhile, stood out as “a must-have solution for operators focused on streamlining cash handling and enhancing customer service on their gaming floors.”

“A particular highlight for us was the overwhelming response to our celebratory Piggy Prizes Wand of Riches donuts, created to mark the upcoming launch of our exciting new game which is now available on all connected B3 Novoline cabinets operating the latest Cobra hardware.” 

“These fun, piggy themed treats became something of a talking point at the show and helped build momentum for what promises to be a standout title in our already adventurous lineup of exciting games.”

However NGUK’s hospitality didn’t stop there, with the company also sponsoring the ARE networking event on opening night.

“It was fantastic to see the room filled with so many passionate people from across the sector. Events like this remind us that, beyond product, it’s the people who truly drive this industry and we’re grateful to be part of such a dynamic and collaborative community.”

Thanking the team at organiser Swan Events for their hard work and continued commitment, Jones added: “Their efforts make it possible for companies like ours to showcase innovation, strengthen relationships, and contribute to the ongoing success of the UK gaming sector.” 

“We leave this year’s inaugural show feeling inspired, energised, and excited for what lies ahead, and we’re already looking forward to the next opportunity to come together and celebrate the future of gaming, so we will see you at Park Avenue Open Day on 4 June.”

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