Universal brand recognition and “enhanced levels of interactivity” mean SB Machines’ trio of Peppa Pig products are continuing to dominate the amusement sector, with company principal Paolo Sidoli teasing “more arrivals to the range” this year.

SB Machines has praised Peppa Pig Dome Interactive, Peppa Pig Helicopter and Peppa Pig Hammer as “stellar contributors” to the company’s equipment portfolio for 2024 and 2025, with the much-loved brand showing no signs of falling out of fashion.

Offering instant brand appeal and “impressive cashbox returns,” the products have quickly become core features of amusement premises around the country, while competitive pricing and guaranteed £2-per-play further cements their popularity among operators.

“Peppa Dome and Peppa Helicopter have enhanced levels of interactivity which, coupled with brand recognition, instantly draws the younger customer to them,” said SB Machines principal Paolo Sidoli. “This curiosity creates extra interest in the rides and as a result, revenue becomes above average and consistent.” 

“These rides are ‘bankers’ and our latest addition to the family, Peppa Hammer has provided another boost to the upward trajectory of the brand. Compact and low, Peppa Hammer targets the youngest of audiences and fits very nicely where space is limited. Its attractive looks and recognisable branding are a great solution for any amusement location that wishes to soften their machines presentation.”

Looking ahead, Sidoli hinted that Peppa Pig fans may not have long to wait until the range is expanded, telling Coinslot: “We can confirm more arrivals to the range towards the end of 2025.”

“Because Peppa Pig is so dominant as a children’s brand, we want to ensure that all amusement premises can be part of this wonderful success story.”