A new Voices of Retail survey has revealed the top 20 things UK shoppers and retailers would like to see on their dream high street, including free parking, a bank, a cash point, and independent offerings such as bakers, coffee shops and butchers. Sweet. The only problem is the naïve shopper hasn’t taken into account the disinterest of some sectors and the inability of independent retailers to afford a high street premises – all of which makes this more a fantasy high street.
The Voices of Retail survey run by Faire Spring and Autumn Fair has revealed the top 20 things UK retailers and shoppers would like to see on their dream high street, with the majority stating the local shopping hub remains “an important part of their community.”
More than 2,000 shoppers were surveyed, as well as 650 retailers, with 69 percent wanting free parking, 58 percent wanting a bank branch, and 57 percent wanting an ATM, while more than half want staples such as bakers, independent coffee shops, butchers and chemists.
“Despite constant reports of its decline, 50 percent of Brits said their local high street remained an important part of their community, with an average monthly spend of £66, and 95 percent saying they would spend more if a better mix of shops were on offer,” reported the Express.
“More than two-thirds of respondents also said free short-stay parking was essential, with 38 percent of retailers similarly identifying parking as a key lever for unlocking growth.”
The full list of dream high street elements includes independent restaurants, bars and cafes, a supermarket, a bookshop, a hairdresser, as well as major brands such as Greggs, M&S, and Boots, while 36 percent of respondents want longer opening hours overall.
Though independent businesses are those most likely to be feeling the pinch from the cost of living crisis, the survey also found that 70 percent are reporting “stable or growing trade, with nearly two in five actively expanding, especially those investing in brand, storytelling and community.”
“For most people, their local high street is still the heart of their community, and what surprised us most is just how strong that demand remains,” said Faire GM Charlotte Broadbent.
However, respondents were also clear on the things they’d like to see less of on the high street currently, with 68 percent against vape shops, and 66 percent against empty or boarded up units.
Arcades and AGCs were on the split division margin, with 52 percent against, while 45 percent were against the opening of bookmakers.
The list also included payday loan shops, tanning salons, phone repair shops, fast food venues, charity shops and chain coffee shops.
