October 14, 2026

Sega installs Sacoa Cashless system at Urban Fun Reading

Sega Amusements International has partnered with Fun Box to install the Sacoa Cashless system at Urban Fun Reading, a new 17,000 sq ft family gaming venue located on the ground floor of the Broad Street Mall.

The installation comes after Sacoa proved itself a “huge success” at Fun Box in Gravity Max Stratford, enhancing the arcade experience by allowing players to “enjoy the expansive list of arcade titles for hours on end.”

“Urban Fun has something for everyone, thrilling experiences, awesome rewards and unforgettable memories,” said Sega’s sales and marketing executive Lester Travasso. “The impressive arcade area presents a vast range of the latest and greatest games currently on the market and at the heart of them all is the world leading Sacoa Cashless system.” 

“With over 2200 installations in over 70 countries worldwide, this system offers the best customisable applications to manage and control all aspects of an entertainment facility.”

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