There were no clouds to block the sunshine at PAOD this year for Novomatic Gaming UK, with the company having enjoyed a “brilliant” first half of 2025. Speaking to Coinslot, marketing and media manager Paisley Jones explained what products have made the last six months so exciting, and what innovations customers can look forward to in the coming months.
The team at Novomatic Gaming UK were in a buoyant mood at Park Avenue Open Day this year, bringing a wealth of brand-new product to showcase on the back of a “brilliant” first half of the year, while forecasting a strong summer ahead for the industry as a whole.
As headline sponsor of the event, NGUK also made sure the focus was on charity partners of the Bacta Charitable Trust, with marketing and media manager Paisley Jones highlighting how important PAOD is for the industry beyond just another business opportunity.
“Park Avenue is one of our favourite events of the year,” said Jones. “The show itself has been fantastic. As always, Electrocoin and UDC do a great job of pulling us all together. And you’ve got the sun, which is a tradition.”
“It’s a really nice networking event, but of course we’ve also brought some product with us to showcase.”
That product included the two Black Edition II XLs, on B3 NovoLine and Magic Games Premium HD Premium Plus, as well as the Magic Games Premium HD 34 title Cat C Black Edition II cabinet, and the NOVO Cash cash management kiosk.
“We’re showcasing the latest B3 NovoLine game pack, as well as the brand-new Magic Games Premium HD Premium Plus product, which is brand new to the market.”
“It’s a similar concept to the NovoLine B3 product, where you get a new game every month – with the Magic Games Premium HD Premium Plus product operators will receive at least one new game every two months. It keeps the content fresh and dynamic and means there’s always something for players and operators to look forward to.”
With “a brilliant first six months of the year” behind it, NGUK also appears to have plenty to look forward to, with Jones saying, “the exhibitions that we’ve attended this year have been nothing short of fantastic, and we’re just continuing that momentum from the beginning of the year right the way through.”
“The industry is thriving and when the industry thrives, we all thrive. I’ve connected with some incredibly inspiring people this year at various exhibitions and there’s a real buzz of fresh ideas and innovation happening across the board. It’s shaping up to be a truly exciting and positive year for everyone.”
