TouchTunes UK has announced the addition of a dedicated “Asian Music” playlist to its ever-growing selection of genre-based playlists, featuring the latest releases from artists including Diljit Dosanjh, Anuv Jain, AP Dhillon, Yo Yo Honey Singh, and Karan Aujla.

The release reflects TouchTunes UK’s ongoing commitment to deliver the music that customers crave, driven by an attentive analysis of global music trends and “a deep understanding of diverse audience preferences.”

“We know there is a growing customer base that wants to enjoy Asian music on our jukeboxes,” said head of music Lee Taylor. “The introduction of the new playlist, with its vibrant design, makes it easy for fans to find and play their favourite artists and film tracks. We’ll be updating the playlist regularly to ensure there’s always something fresh, keeping jukebox users coming back for more.”

As well as chart-topping independent artists, the curated collection also includes the latest releases from Bollywood, and popular tracks from “the hottest Asian films”.

The initiative underscores TouchTunes UK’s dedication to providing “a dynamic, inclusive music experience that resonates with diverse audiences.”

Alongside a comprehensive back catalogue and the latest releases, this expansion into Asian music showcases TouchTunes UK’s position as a frontrunner in jukebox innovation and music programming.