Research conducted by Freshwater Strategy for UK-based free-market think tank the Institute of Economic Affairs has identified strong underlying support for market-oriented reforms, including reducing energy costs and cutting taxes on both workers and businesses

The research undertaken on behalf of the Institute of Economic Affairs has found that when faced with a direct choice, 57 percent of Britons say economic growth should be prioritised even if it means accepting some environmental harm, and 78 percent want energy kept affordable even if it slows progress towards Net Zero – just 19 percent would prioritise reaching Net Zero if it means higher energy bills.

In terms of specific policy areas 77 percent favoured reducing energy costs, 72 percent supported cutting taxes on workers and 66 percent said that the tax burden on businesses should be reduced.

Labour voters are significantly more likely to rate the economy positively (46 percent ‘good’) than Conservative voters (12 percent), Reform voters (10 percent), or the public as a whole (18 percent). 

In a clear sign of support 80 percent of Britons consider it important that it is easier to start and grow a business in the UK 

The Rt Hon Lord Frost, Director General of the Institute of Economic Affairs, said: “Britain’s economy has barely grown per head in nearly two decades. People overwhelmingly want growth, and they are ready if necessary to back the reforms to get it: lower taxes, cheaper energy, less red tape.” 

He added: “Our work shows that there are votes to be won by being unapologetically pro-growth. The main risk is people’s scepticism that they will be the ones to benefit. Politicians have talked up growth for years, but people haven’t felt it. Our political leaders need to stand up and communicate how growth will benefit everyday families, then back the reform necessary to deliver it. To the victor will go the electoral spoils.”