Fresh from a successful edition of ACOS and with its first anniversary fast approaching the team at Boomerang have been out in the field following-up on contacts made at show and conducting its on-going programme of customer visits. In one week the team covered over 1,500 miles with more to come as it prepares for EAG followed by ICE Barcelona.
The team at Boomerang Digital has built on the momentum generated by what was a hugely successful edition of the Autumn Coin-Op Show (ACOS) by undertaking an extensive programme of customer visits during which it covered in excess of 1,500miles across the Midlands, Norfolk, Suffolk, London,Sussex and the South West.
The customer profile reflected the breadth of the Boomerang range and included venues operating Click Pay Station, Quantum,Jigsaw AD-GO, Bingo Express as well as Boomerang Digital’s sector leading Mobile app and Membership solutions.
Expanding on the dynamic approach to customer engagement Director of Sales Freddie Shreeve said: “We enjoyed a great ACOS and we wanted to capitalise on that and take the Boomerang ‘can do’ philosophy out into the field. Some of the visits were as a direct result of connections made at the show with others part of our on-going engagement with what is a growing customer base. To provide a snapshot of the week, as a team we successfully conducted sales demonstrations in both Birmingham and down the East Coast, set up a Bingo Express schedule for a new client in Hastings, and attended an entertainment showcase for the upcoming season with a holiday park client in Devon.
He continued: “Face-to face engagement is invaluable,with customers welcoming the opportunity to hold in-depth discussions with a team that understands the market dynamic sand has an intimate knowledge of what is a technology-driven product range. We’ve also been preparing for new training sessions which focus on building customer confidence and maximising the potential of the Boomerang Digital portfolio. This hands-on approach reinforces our ongoing commitment to our customers and underlines the importance of listening,with the end goal of ensuring that we are always addressing operator’s needs effectively.”
“Getting out in the field, gathering actionable feedback,and driving results across all areas is what we are about as a business. It’s non-stop until Christmas and then we go again in January to EAG Expo in London followed by the first edition of ICE Barcelona.”
