Bournemouth Pier operator Adventure Attractions has announced a series of summer promotions to help families make the most of their visit during the peak season.

The discounts apply to the RockReef indoor activity centre and PierZip, as well as party packages, and on drinks and food in the Key West Bar Coastal Restaurant.

“We’re incredibly proud of everything Bournemouth Pier has to offer,” said marketing manager James Balcazar. “Whether you’re looking for family adventure, somewhere to celebrate a birthday, or simply a great meal with unbeatable sea views, there’s something here for everyone.”

“We’ve created these summer offers to make it even easier for families and holidaymakers to enjoy everything the pier has to offer. From soaring down PierZip to tackling RockReef or enjoying fish and chips by the sea, we want Bournemouth Pier to be the destination people choose when they’re making memories on the south coast.”

Customers will be able to enjoy a 25 percent discount at RockReef and PierZip, as well as the same reduction on birthday and event packages.

Those dining in the Key West Bar Coastal Restaurant and Entertainment will receive a complimentary soft drink or draught beer with every main meal, and half price fish and chips every Friday until 1 September.