Chancellor Rachel Reeves visited Chessington World of Adventures Resort on 17 June for a roundtable meeting with members of BALPPA to discuss the government’s Summer Savings initiative, and how the government can continue to support the sector.

Attendees included representatives from Merlin, Gulliver’s Theme Parks, Haven and Paultons Park, with each highlighting the important contribution theme parks and attractions make to communities, tourism, and the wider economy.

“It’s encouraging to see the sector come together to help families save more this summer,” said Merlin CEO Fiona Eastwood. “By reducing VAT on days out, the Great British Summer Savings initiative will give people more opportunities to get out, explore and turn everyday moments into memorable experiences.”

Paultons Park MD Richard Mancey said: “Family days out are incredibly important, creating shared moments and memories that last a lifetime. The Great British Summer Savings scheme is a welcome boost for families this summer, giving extra confidence to enjoy experiences together.”

Many of those attractions and leisure operators present have already committed to passing the savings onto their customers, with Gulliver’s MD Julie Dalton adding “the next few weeks are the perfect time for families to come and enjoy great value days out with us.”