Cricket-themed competitive socialising brand Sixes has entered administration as a result of “reduced consumer spending due to economic uncertainty,” with FRP Advisory now pursuing the sale of the brand’s 15-strong estate.
Cricket-themed competitive socialising brand Sixes has entered administration following a “challenging trading period,” with FRP Advisory now seeking immediate sale of the company’s 16 sites.
Founded in 2020 by Calum Mackinnon and Andy Waugh, the operator has been “unable to achieve a sustainable operating model amid fierce competition,” and has already closed its Southampton venue.
“Sixes has built a strong brand in the social entertainment space with its unique venues proving very popular with customers,” said FRP partner Tony Wright. “While some locations have struggled in an increasingly competitive market, the business has significant potential, and we’re encouraged by the early interest we’ve received from parties interested in acquiring the brand and its strongest-performing sites.”
“Our priority is to secure the best outcome for the business and its stakeholders while ensuring customers can continue to enjoy their bookings through the Christmas period and beyond. We’re confident that with the right investment and focus, Sixes can build on its core strengths.”
In 2023, Sixes secured funding from former England internationals Ben Stokes, Jofra Archer and Stuart Broad through the 4Cast Investment Group, however the company struggled to remain profitable amid “reduced consumer spending due to economic uncertainty.”
“All but one Sixes venue will remain open, with the business honouring all bookings and continuing to serve customers through the busy festive season,” added Wright. “Sixes in Southampton will close with immediate effect. Affected employees will be supported with claims to
the Redundancy Payments Service.”
Over but not out?
Tony Wright said… “While some locations have struggled in an increasingly competitive market, the business has significant potential, and we’re encouraged by the early interest we’ve received from parties interested in acquiring the brand and its strongest-performing sites…
