East Kent Leasing Ltd has submitted plans to Somerset Council to transform a vacant WH Smith unit in Bridgwater town centre into a new 24-hour Palace Amusements AGC.

The Godden-owned group took on the lease of the Cornhill premises earlier this year and secured a licence last month, but still requires permission for a change of use.

“There have been no concerns raised by Somerset Council or Avon and Somerset Police during the licensing application process,” said the statement.

“Most of our venues are in prominent town/city centre locations and appeal to a wide demographic of clientele, ranging from young professionals through to a more elderly, often-retired customer base by providing a modern high street environment and an alternative to ageing casinos and bookmakers.”

Objections had previously been raised by Bridgwater Town Council, which suggested the site had not been adequately marketed for retail use, a claim refuted by marketing agent Greenslade Taylor Hunt.

“All in all, the building has been vacant for over 18 months, since shortly after WH Smith served notice on March 25, 2024,” said partner Duncan Brown.

“After an extensive marketing campaign during which the only viable interest was received from gambling operators, and no offers from any parties wishing to use it for retail purposes, we exchanged contracts with Godden Gaming.”