A “good mixture of games at good price points” kept the team at JNC Sales busy at this year’s EAG, with sales manager Rich Clarke telling Coinslot that the supplier’s focus on quality and innovation has delivered another standout range of products for the 2025 season.

Nobody could accuse JNC Sales of coming unprepared to EAG, and this year was no different, with a stand jam-packed full of amusement machines to suit all customers, from kiddie rides to pushers, and shooting games to racing titles.

Speaking to Coinslot, sales manager Rich Clarke explained how a wide-ranging mixture of products appeals to operators looking for the next big thing, and how JNC’s own development pipeline ensures they’ll find it on the supplier’s stand.

“We’ve definitely seen good numbers here,” said Clarke. “The stand’s been busy throughout. I like to feel we’ve got a good mixture of games at good price points, so it’s kept visitors happy, and operators telling their friends, so it’s been a good show.”

“It’s testament to the range that we provide that I don’t think any machine has gone unnoticed, we’ve seen a good array of orders across lots of different products.”

Though Derby Day, JNC’s main game from last year, still led the way at EAG, Fun Wheel and Thunder Attack were also making a name for themselves thanks to their combination of engaging gameplay and novelty.

“Customers want some innovation, a new machine, something to compliment what they have. A lot of our customers are experienced arcade operators, a lot of the time they’ve already got good machines, so something needs to come in to refresh the stock.” 

“It needs to be good, it needs to be a little bit different, it needs to stand out, and that’s very much in our minds when we identify new products to showcase.”

One such product is Bulldog Racing, which Clarke said enjoyed a “brilliant” response. 

“It’s a theme people like, the characters resonate with customers, and it’s been great.”

The successful showing at EAG comes after a “really busy” 2024, during which JNC exceeded its own expectations in terms of both product development and sales.

“It wasn’t easy getting there, we had to put a lot of hard work in. But I think where we developed a number of products, they really hit the brief for what customers want, and that made sure we were kept busy.” 

“People didn’t have massive budgets to spend, but because we were priced well and it was developed right, that made a difference.”