Sega Amusements International has confirmed that former CEO Paul Williams has died aged 61, just one month after stepping down from his leadership of the company, and 30 years since joining SegaWorld London as general manager of marketing.

Paul Williams has died aged 61, only a month after stepping down as CEO of Sega Amusements International, and four years after securing the company’s future through a management buyout from Sega Japan in 2021.

Williams spent 30 years with Sega, joining SegaWorld London as general manager of marketing in 1997, before being named MD of Sega Amusements Europe four years later and CEO of SAI in 2015.

“Under Paul’s leadership, Sega Amusements International went from strength to strength, expanding into multiple divisions and establishing a sales territory that now spans the globe,” said the company. “His strategic foresight and relentless drive for excellence positioned the company as a trusted leader in the amusement and entertainment industry, admired by partners and competitors alike.”

“More than a business success story, Paul’s legacy is one of empowerment. He built and inspired a strong, capable leadership team that continues to embody his values and vision. Those who worked closely with him will remember Paul not only as a visionary thinker, but as a mentor who led with fairness, humour, and authenticity.”

“His belief in people and his deep sense of purpose will remain at the heart of Sega Amusements International for generations to come. In Paul’s memory, Sega Amusements International carries his spirit forward, reaffirming its commitment to the vision he championed – one of innovation, integrity, and lasting impact on a global scale.”