Paul Williams has announced he is stepping down as CEO and executive chair of Sega Amusements International after almost 30 years of “unwavering dedication” to the company.

Having joined SegaWorld London as GM of marketing in 1997, Williams was named MD of Sega Amusements Europe four years later, and before becoming CEO of SAI in 2015.

“During his tenure, Paul transformed Sega Amusements International from a small team of 12, importing Japanese amusement games, into a leading global player in the amusement games industry,” said the company announcement. “He was instrumental in establishing our manufacturing, R&D and software capabilities, and in building key divisions including Spares, Prize and Third-Party Development.” 

“His leadership drove the 2015 rebrand to Sega Amusements International Ltd, and in March 2021, he secured the company’s acquisition through a management buyout from SEGA Japan – a decisive step that safeguarded the company’s independent future.” 

Since 2021, the business has expanded significantly and continues to deliver strong commercial performance – “a testament to Paul’s vision and stewardship.”

“Looking ahead, the business remains in a strong and stable position under the leadership of the existing Board and management team, who have Paul’s complete confidence.” 

“His legacy will continue to guide our values and ambitions as we build on the momentum he created.”