Pleasure Beach Resort in Blackpool has launched non-rider tickets for the first time in six years in response to customer demand, with visitors now able to enjoy the supplementary amenities of the park for a reduced price.

The ticket allows access to the resort’s cafes, bars and restaurants, as well as the Pleasure Beach Express, Chinese Puzzle Maze and Bradley and Bella’s Learning Garden, plus seasonal performances of the Hot Ice Show.

“This year we’ve placed a strong focus on making visits more affordable for families, without compromising the guest experience,” said CEO Amanda Thompson. “We believe we have done this in ways that allow us to continue to thrive – not only as an important destination in Blackpool, but as an employer of hundreds of local people.”

“We’ve listened carefully to our guests, and it’s clear that flexibility and choice are more important than ever. That’s why we’ve made the decision to launch our Non Rider eTickets with more added benefits – a move that sets us apart in the industry.”

The Pleasure Beach phased out non-ride tickets in 2019, in line with many of its fellow UK attractions, and is the country’s first major theme park to reintroduce the offer.