The enduring appeal of Peppa Pig “has not diminished” since the character’s first outing 25 years ago, says SB Machines director Paolo Sidoli, as the Italian coin-operated rides specialist launches the latest in its popular series of products featuring stars of FECs and screens Peppa and friends.

SB Machines of Porthcawl has seized the opportunity to launch another Peppa Pig branded product ahead of the forthcoming EAG 2025, with the popularity of the eponymous pink pig showing no signs of abating. 

The new Peppa Hammerwhack-a-mole game represents the sales and service centre for Italian coin-operated rides’ latest foray into the redemption sector, and arrives as a result of the company’s continued partnership with Memo Park of Italy.

“This is a compelling product,and current site testing has been excellent across allocations,” said SB Machines director Paolo Sidoli. “It is a good value for money product and the strength of the Peppa Pig branding has caught the eye of operators.”

“Our current roll out of Peppa coin-operated products shows that interest in the brand has not diminished despite its 25-year presence in the marketplace.”

“Peppa Hammer is a classic whack-a-mole game for children and the Peppa branding enhances the player appeal. Extremely compact and competitively priced, this £1 per play game can be easily placed in areas of the arcade where space is at a premium.”

Players are encouraged to demonstrate their physical ability and coordination to hit the targets with the hammer, which in turn allows the hot air balloon to rise. 

The launch of Peppa Hammer comes after SBMachines enjoyed particular success with Peppa Pig Interactive in 2023,while Peppa Helicopter was one of the major talking points among kiddie ride operators at ACOS this year.