The Rudd Group has announced a new sponsorship agreement supporting professional pool player Connor Jones as he prepares to compete on the 2026 Ultimate Pool Tour.

The sponsorship highlights the group’s ongoing commitment to the sport and its importance within the UK’s licensed trade.

“We’re proud to announce our official sponsorship of Ultimate Pool professional and former England international Connor Jones as he competes on the 2026 Ultimate Pool Tour,” said a spokesperson for the group. “At Bob Rudd, we believe pool plays a vital role in UK pub culture – it builds communities, keeps customers engaged longer, and delivers consistent footfall.”

Jones joins the tour with an established track record, including achievements as an England Junior and Men’s International Teams Champion, a National Singles Title winner, and a multiple Ultimate Pool Tour finalist.

“We’re excited to be part of the tour that will be broadcast on TV – connecting with over 2M social followers,” the spokesperson concluded. “We’re backing the game and the venues that host it.”